I am 2 years late to Ryan Holiday's book"Trust Me, I am working". Never much of a PR person, I learned quickly from his nonfictional account of becoming a"media manipulator" that advertising can be everything once you have assembled a great item. Since I have to return the publication by 12/20 co napisać do dziewczyny gdy nie ma tematu to the San Diego Public Library, I figured that this is a good time to write my notes down as a blog article.
Quotes in"Trust Me, I'm working"
"We play with their own rules long enough and it becomes our game" --
"Social networking is not a set of resources to allow individuals to communicate with humans. It's a set of embedding mechanisms to permit technologies to use people to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a worldwide, human-enslaving AI, you're slightly more valuable. You Are a Part of the shifting circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I have come to think of as"outrage planet" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted websites such as Jezebel and also, to a lesser level, Slate's very own XX Factor and Salon's Broadsheet. They are ignited by authors that are pushing readers to feel what the writers claim is righteously indignant anger but that is actually just petty jealousy, cleverly marketed as feminism. These firestorms are fantastic for page-view-pimping bloggy enterprise."
-Emily Gould from Slate.com
"Companies should anticipate a full scale, organized attack from critics. One which will simultaneously overrun blog comments, Facebook fan pages, along with an onslaught of sites, leading to mainstream press allure. Start by developing a social networking disasters plan and growing internal fire drills to expect what would happen."
"Our illusions are the home in which we live; they are our information, our heroes, our adventure, our forms of artwork, our very experience."
-Daniel Boorstin
Exercise Advice in the Book
Control your Wikipedia page (use any press mention from blogs or conventional media)
Study the best stories and you'll notice a pattern: the best stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or possessions -- you get a huge virus-like dispersion
Compose stuff bloggers can post immediately with no work. Feed them their own lies"assist them trick their subscribers"
Loaded headlines are popular
Silence on sites is your worst.
Faking leaks with email editor (from different sources) can work if you have the right connections
Media historian W.J. Cfambell once identified the identifying mark of yellow journalism as follows:
Prominent headlines that screamed excitement concerning utlimately unimportant news
Lavish use of pictures (often of little relevance)
Imposters, frauds, and faked interviews
Color comics and a big, thick Sunday supplement
Ostentatious support of the underdog causes
Utilization of anonymous sources
Prominent policy of high society and occasions
Concepts from the book
Ongoing Narrative /Iterative Reporting -harm is already done, there's no anything. Iterative reporting is bullshit, folks treat news headlines as"cultural fact", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from different sources)
By way of example, each image is a different load screen = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are focused liberally on pageviews, but in the long term, consumer trust will be significant. Meanwhile, irresponsible bloggers are making millions from sensationalizing stories that are untrue.
Snark -- mortal weapon (humour in its own dark form. Another online example: Hot Chicks using Douchebags
All that occurs -> All that's understood by media --All that's newsworthy ->All that is published as news -> All that spreads. This really is the systematic restricting of this data seen by the public
My Action List / Lessons from the Novel
Headlines matter
Blogs hold a Good Deal of power
The ideal contacts at the ideal blogs in a specific industry hold lots of influence. Example: Apple announcements
Building a new site with high viral grip (however with the right user metrics in your mind ) may take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from others, organized in a digestible way that consumers can quickly spread. Millions of dollars are created this way while resources are not credited. There must be a means to do both.
There's a need for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Case in point: refinery29.com